Local Services Ads: pay per lead at the top of Google
Where your category and country qualify, Local Services Ads put you above regular ads, and you pay per lead.
Is this you?
LSA rankings depend on reviews, responsiveness and profile completeness, so setup and lead handling both matter.
- Competitors show with a Google badge at the top
- Verification got stuck
- Leads come in but aren’t followed up fast enough
What's included
How it works
Account review
Tracking, search terms, wasted spend and landing pages.
Week 1Build or rebuild
Campaigns, keywords, audiences, ads and conversion tracking.
Weeks 1–2Optimize
Weekly search-term cleanup, bids, budgets and ad tests.
WeeklyReport
Cost per lead, calls, forms and booked appointments.
Every month
What you'll see in your report
Clear numbers every month, explained in plain language, with what's planned next.
Management fee quoted after the audit. Ad spend is paid directly to the platform.
See pricing →Related services
Google Ads
Search campaigns built around high-intent local searches, with tracking that shows what each lead costs.
Learn more →Review generation
Most happy customers would leave a review if asked at the right moment. I set up a simple system that asks every time.
Learn more →Lead follow-up
Instant replies and well-timed follow-ups by SMS and email, so leads from ads, forms and calls don’t go cold.
Learn more →What clients say on Google
Reviews from the Local SEO With Hassan Google Business Profile, word for word.
Local Services Ads: common questions
Something else on your mind? Add it to the audit form and I’ll answer directly.
Is LSA available for my business?
It depends on your category and country. I check eligibility before we start.
Get a free paid ads audit
Tell me about your business and the area you want to win. You’ll get a short, plain-language review of where you stand and what to fix first.
- Your Google Business Profile, checked line by line
- Where you rank on the map across your service area
- Your website's service and location pages
- Reviews and listings compared with your top 3 competitors
- How fast your leads get a reply
Find out what's keeping you off the map.
The audit is free. You’ll know what to fix first, whether you work with me or not.

