In a competitive market, visibility in local search results is critical for hair salons. As a Local SEO Specialist, i’ve done working with several hair salon businesses in the past few years.
As a result, i’d like to share a quick case study of a hair salon business operating in Parramatta, NSW as how my local seo strategy helped in ranking in the first 3 places in map pack and how the business started getting up to 400 + Calls in months.
This case study outlines how I partnered with a local salon to boost their local online presence, improve their Google Business Profile performance, and ultimately secure the #1 spot in the Local Map Pack for key high-intent search terms like “best hair salon near me” and “women’s haircut Parramatta”
My strategy combined precise local SEO tactics, content improvements, review management, and citations cleanup, resulting in a 3X increase in calls and direction requests from Google within just 90 days.
Please Note:
The data presents an original business. The Business Name and Website Details are kept hidden for Client’s privacy. But in case for a serious customer, it can be provided upon request.
SEO Results Overview – Before vs After
| Metric | Before | After | Change |
| Organic Traffic | 1,256/month | 4,516/month | +259.4% |
| GMB Calls | 100/month | 350/month | +250% |
| Direction Requests | 43/month | 142/month | +230% |
| Top 10 Keywords | 2 | 31 | +29 keywords |
| Total Keywords Ranking | 5 (initial plan) | 1,000+ | Massive growth |
| Keyword Example 1 | #19 | #1 | “Best hair salon in Parramatta” |
| Keyword Example 2 | #33 | #5 | “Women’s haircut near me” |
| Domain Rating (Ahrefs) | 12 | 28 | +133% |
| Referring Domains | 18 | 54 | +200% |
| Organic Goal Completions | 42/month | 97/month | +131% |
Project Highlights:
The client wanted their business to rank as the “Hair Stylist in Parramatta” and provided us with their website for optimization. Upon conducting a thorough audit, I identified several common technical and on-page SEO issues that were holding back their search visibility, including:
- Slow page loading speed, affecting user experience and rankings
- Missing or poorly optimized title tags and meta descriptions
- Lack of proper header tag (H1, H2) structure
- Thin or low-quality content on key service pages
- Missing or improperly implemented schema markup for local business
- Missing alt attributes on images
Addressing these foundational issues was crucial to improving their website’s SEO health and setting the stage for higher local rankings.
What Did I Do to Improve Rankings?
- Google Business Profile Optimization
- Technical SEO Fixes
- On-Page SEO Optimization
- Local Keyword Targeting
- Content Creation & Optimization
- Citation Building & Cleanup
- Review Generation Strategy
- Internal Linking Enhancements
- Schema Markup Implementation
- Competitor Benchmarking & Monitoring
Top Selected Keywords for the Business:
- Hair Stylist in Parramatta
- Hairdresser Parramatta
- Hair Cut Parramatta
- Parramatta hair salon, Westfield
- Women’s haircut Parramatta
Right now, the business is ranking in the Top 3 Positions for all these keywords in the Local Map Pack.
Website Traffic Statistics Over the Past 6 Months
Google Search Console:
Google Analytics:
Semrush Overview:
Google My Business Profile Stats for The Recent Month
Ongoing SEO Activities for The Project:
The Client is very happy with my SEO Efforts, and currently I am offering them SEO Maintenance as they are ranking for the top keywords in their targeted location. Here is a list of activities I are performing.
- Google Business Profile Management
- Technical SEO Audits
- Content Updates & Optimization
- Local Keyword Tracking
- Backlink Monitoring & Link Building
- Citation Management
- Analytics & Performance Reporting
- Competitor Monitoring
How Do Salon Businesses Like Yours Benefit from Local SEO?
Local SEO helps salon businesses attract more nearby customers, build trust, and stay ahead of local competition by increasing their visibility in search results like Google Maps and “near me” queries.
Here’s how your salon can benefit:
- Show Up in Local Searches
Appear in the Local Map Pack when people search for terms like “hair salon near me” or “best haircut in [Your City]”. - Drive More Walk-In and Appointment-Based Traffic
Optimize your Google Business Profile to turn searchers into visitors with clear business info, photos, services, and reviews. - Stand Out From Competitors
Positive reviews, updated listings, and keyword-optimized content help you rank higher and build credibility. - Get More Calls, Directions & Bookings
Local SEO boosts your visibility where it matters most—on mobile searches with high purchase intent. - Build a Long-Term Online Presence
Unlike ads, local SEO brings consistent organic traffic over time with lower cost and better ROI.
Final Verdict
My comprehensive Local SEO strategy delivered outstanding results for the hair salon business, significantly boosting their online visibility, customer engagement, and lead generation.
Addressing technical SEO issues, optimizing their Google Business Profile, and implementing targeted keyword and content strategies, I helped the client dominate the local search landscape.
With a 259% increase in organic traffic, a 250% jump in GMB calls, and over 1,000 keywords ranking in Google, the salon now enjoys a consistent flow of new clients and a strengthened brand presence in Parramatta.
This case demonstrates how effective local SEO can transform small businesses by connecting them with ready-to-book customers right in their neighborhood. Continued SEO maintenance ensures these gains are sustained and built upon for long-term success.
If you’re looking to grow your salon’s local footprint and drive more bookings, local SEO is the proven path forward. Book a local seo consultation with Hassan and see your salon business dominating like a charm.
